Obama Campaign Designers

I was on Barack Obamas campaign website today just looking around and I was suddenly aware of how amazingly designed everything is. The logo, website, every single aspect of the campaign collatoral...

The designers behind the campaign have custom designed every piece and is done so well. I came across this article/blog entry while trying to find out who designed everything and I think it brings up a lot of good points about how Obamas branding seems to be helping identify him as hip and cultured. 

Newsweek - Expertinent: Why the Obama "Brand" is Working

They covered every aspect of the designs from the philosophical implications to suggestions that "there's a risk that such a strong reliance on branding and design encourages the perception that Obama is all style and no substance." And while I think this is a valid thing to bring up, I don't think it's an argument that sticks.

But anyways, the font used on every piece of his collatoral is Gotham which is of course a Hoefler Frere-Jones font.